Why SEM?

What is Search Engine Marketing?

Search engine marketing is the process of promoting a web site on search engines. This includes search engine optimization that involves submitting your site to the search engines and directories for organic listings, pay per inclusion, pay per click, banner ads or any other marketing programs offered by search engines. Search engine optimization if properly done, ensures placing your website at strategic locations on the search results page to give high visibility for your preferred prospects and customers.

SEM methods

The SEM techniques allow you an instant berth in top positions of the search engine result pages. This assures a steady flow of sales opportunities from online users. The two major methods are:

• Pay per click (PPC)
• Pay per action (PPA)

Pay per click (PPC)

In Pay per Click, you pay the search engine for a visitor's click on an ad that sends them to your web site.

Pay per action (PPA)

advertising is a pricing model that allows advertisers to pay only when a user on their site completes specific actions that they define.

Benefits of search engine marketing

• Instant brand visibility
  Placing your site on the front pages of the SERPs (Search Engine Results Page) will instantly promote your brand to online users looking for product or service information
• Gain competitive advantage
  Placing your website link on the first page of the search engine results will drive highly targeted visitors to your website and gain you a competitive advantage over your competitors
• Higher return on investment
  More traffic to your website from search engines leads to more qualified sales leads and customer acquisitions