Advantages

Explore the advantages of email marketing

Email marketing if carried out strategically, can be a powerful marketing tool for enhancing brand recognition, boosting sales, drawing traffic to your website, and building and maintaining customer relationships.

Email marketing - The most cost effective marketing channel

The first and foremost advantage of email marketing is that it is inexpensive compared to other marketing means. You can utilize the lion share of your budget on designing your text- and HTML-based e-mail pieces, as paper, printing, manufacturing, and shipping costs are nil.

Email marketing - The fastest marketing channel

An e-mail communication is quicker than other means of communication. Your time-sensitive information is sent in minutes. Many of your customers will receive it within 30 seconds of it being sent. Likewise, response time is very fast: 80% of customers who respond to an e-mail piece do so within 48 hours of receiving it.

Email marketing - The personalization advantage

E-mail gives you scope to send personalized messages to specific segments of your customer base. Studies have found that personalization increases the chance that your customer will read it; it also increases the possibility that they will follow your call to action.

Email marketing - A measurable channel

Unlike other marketing vehicle, the outputs of e-mail marketing can be tracked and measured. You can evaluate the number of open rates, click-through rates and how many recipients ultimately purchased a product or take any other action suggested in the message.

The advantages of outsourcing your email marketing to us

Building Relationships with ISPs

Recent studies have found that 19% of opt-in mails are filtered as spam. The count is 1 in 5 mails are spammed. Landing the message in your recipient’s inbox is crucial for the success of your email marketing campaign. We can help you accomplish this by having healthy relationships with ISPs, the 'gate keepers' of your recipients' inboxes. To do this in-house, you will require resources dedicated to it fully. At a conference in Chicago, representatives from AOL and MSN confirmed that they really don't have the personnel to build relationships with every small mailer out there and prefer to work with email service providers who represent multiple mailers.

Tracking and Reporting

Getting the metrics of open rates, click throughs of your email campaign is essential to modify your messages according to the feedback. But your in-house system may not have tracking software. If you're serious about email marketing, if you want to optimize your return on investment, you need to have robust, reliable and timely tracking and reporting. In most cases, using a good ESP is the easier way to get it.

Keeping up with the Technology

The field of email marketing is constantly evolving with new technologies. Few in-house technology teams have that kind of motivation. Therefore subscribing to our service is worthwhile.

Managing Subscribes, Bounces and Unsubscribes

Most of the in-house systems manage lists manually. With a small list it will not be much of a problem but a larger list requires much more attention. And now, with CAN-SPAM, not only do you have to remove people who unsubscribe; you have to do so within 10 days. Any outsourced solution worth will do it automatically. This will save your time beside giving added advantages like differentiation between types of bounces, automatic removal after a certain number of bounces and immediate unsubscribe to stay ahead of CAN-SPAM.
Another perk: double opt-in, the gold standard for permission-based marketing, can be daunting to manage on your own but is usually a breeze with an ESP.

Getting Sound Advice

Working with an ESP will fetch you sound advice. They can educate you about myriad things ranging from optimizing your list growth to avoiding spam filters to elements of good email design.