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FAQ
Mailing
lists and Email Marketing | Email Appending
The more informed you are prior to selecting an email append company,
the better your results will be and you will have a better append
experience. Here are a series of questions people frequently ask.
What is email appending and
how does the process works?
Email Append is a comprehensive database that matches your existing
customer file of names and physical addresses by matching accurate
and deliverable email addresses. Listgalaxy does this by matching
information contained in a client file with that in various ISP subscriber
databases of more than 80 million corporate domain email topology.
The result is an email database containing fields of names, postal
addresses and emails.
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How
long is an email address valid?
This of course varies on a case-by-case basis. However, it is generally
expected that an email database of customers will show 1-2% turnover
from each month as people change jobs, move or switch Internet providers.
This is a great reason to make sure your append provider has data
that is timely and that they offer a rebate for any bounces that
occur on your first blast.
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How
do we know these are the right email address?
The appended email addresses are thoroughly checked before delivery
through our advanced email verification tool.
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What
is an opt-out message?
When you have your data appended many vendors offer you the opportunity
for an additional fee to send an opt-out message. This is a message
to the list of email addresses they successfully match for you which
announces that you would like to communicate, send special offers,
update your audience via email. The email includes an easy to execute
method for the recipient to opt-out if they choose. Some companies
prefer to have the vendor send this message. Some companies prefer
to send this message themselves and some companies prefer not to
send an opt-out rather. If you don't send an opt-out message it
is highly advised that you include a method for people to remove
themselves from your email list on any communication you send them.
Here's an example of an opt-out message.
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Should
i send the opt-out message or should i have the vendor do this as
part of the service?
This depends on your objectives. If you objective is to maintain
the highest number of successful appends, it's recommended that
your company or organization handle the opt-out message. Sending
the opt-out message from your company or organization yields a lower
opt-out rate because the recipient sees the email is coming from
a company they are familiar with. When your append vendor sends
a message "on your behalf" it can sometimes be misconstrued
as spam and yeild a higher opt-out rate.If however, your objective
is to have the safest list and you don't mind paying extra money
for the opt-out process, then having the append company do your
opt-out message can be the solution.
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What
about privacy?
In order to append a database it is required by all reputed append
companies that the list be of your customers. These should not strangers
who have never heard from you. The append process is about opening
a new line of communication with that group that is more efficient
and cost effective. As a company or organization with a relationship
you have the right to ethically contact them in a manner that protects
their privacy. It is not advised that you sell your appended list
or breach your customer's privacy by sharing this data with other
companies that do not have an existing relationship with your customers.
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What
is the expected match rate?
The match rate you can anticipate depends 2 main factors. The first
factor that will determine your match rate is the nature of your
database. Typically consumer data files provide higher append match
rates. The audience demographic can also play a role in the match
success. Is the database you provide a group of individuals that
are likely to have email accounts? The second factor that plays
a large role in the successful match rate is the number of Domains
or total records in the vendors database. Naturally the larger the
database the more opportunities there will be for a successful match.
With that said, here are the averages one can typically expect.
Consumer File: 15-45% Business-to-Business File: 35-85%.
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What
is the average opt-out rate?
When you send an opt-out message the resulting opt-outs will depend
on the how well you've established a relationship is with your customer
database. How the message is constructed. Click here to see some
examples of well-worded opt-out email messages. The average opt-out
rate on an opt-out mailing ranges from2-4.
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How
long does the append process typically take?
Depending on the vendor you use and whether you require them to
run an opt-out message the time varies. For a straight append with
no opt-out message, the process generally takes 5 business days.
If you're in a hurry this can often be reduced to a 1 or 2 days
in some situations.
If your append project requires the vendor to send an opt-out message,
this can add approximately 2 weeks to the process
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