Conversion rate is the measurement that depicts the number of your prospects who has taken a desired action, after receiving your email. It is a prominent email marketing parlance. The desired action can range from sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.
47% of consumers think email is a great way to find out about new products or promotions are willing to pay a premium for products that save them time and hassles.
-Forrester Research analyst report
A high conversion rate is proportionate to many factors all of which must tick in order to yield satisfactory results.
The interest level of the visitor
The attractiveness of the offer
The ease of the process
A well-defined home page
How Interested Your Prospects Are?
The interest level of the visitor is maximized if their preference matches with your offering. Secondly, they come across your site when they are in the right mood, right place and in the right time to buy a product.
How Attractive Is Your Offer?
Freebies are always good customer puller. For instance if the customer buys a laptop then you can offer an ipod for free. If you are selling magazines you can offer lower prices for subscription for longer subscriptions or a few days’ free offer for software, free shipping etc.
How Easy IS It To Make A Purchase?
Most buyers are apprehensive about ordering over the phone or email. To put them at ease you can guarantee that in case the client is not happy with what they receive, they will get their money back. Make it sure that this offer of guarantee is displayed in bold in prime region of your website, so that the surfer can see it immediately when deciding to buy your product. More over you should clearly state the process of buying the product and the expenditures that will be incurred.
Do You Have a Well-defined Home Page?
A good home page, that clearly states about your services and products and how to avail them, is instrumental in boosting your conversion rates. Avoid plain and dull sentences in the website, use interesting and forceful sentences that will make a person more interested in dealing with you. Keep a promise of providing them with a continuous stream of your product wherein they need not look elsewhere anymore.
