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The top 7subject line components that grab eyeballs An expert analysis
Getting past the filters gets you one-step closer to campaign success, but the next big hurdle is to grab the recipients attention to open your mail. An average business recipient gets nearly 100 emails a day according to a recent study by Jupiter Research. Such huge quantity of messages reaching the inboxes is making it increasingly difficult to get your recipients to open your mail.
Experts at List Galaxy conducted an analysis on email campaign responses based on different subject line constitutes. We here present the results - The top 7subject line components that grab eyeballs.
Take home lessons:
Recipients scan through the in-boxes and it takes them few seconds to decide whether to open your mail or not.
Subject lines used in your promotions have the ability to pull your audience or repel them. One can carve its success or failure.
Mix and match using these top 7 subject line writing components and enjoy aviating results. All these factors work and when used appropriately can rock your open rates.
Need an elaboration of the top 7 subject line components that grab attention? Read on…
State the offer clearly
Express the offer clearly in your subject line –Set your recipient’s’ expectation in the right tone. Hiding the offer or stating it in confusing terms could easily get your message deleted.
Highlight the brand name
Sender recognition can boost open rates. Putting your brand name in your subject line can get recipients to easily identify you from the many emails in the Inbox.
Arouse curiosity
Arousing curiosity is one factor that compels the recipient to open your email. For instance, a line like ‘3 simple steps to increase your ROI by 300%’ states what is in the message and also arouses curiosity. Try similar subject lines customized to your offers.
Promise immediate answers
Subject lines that promise people instant solutions to their problems in the shortest time will lure them to open your message. Offering Immediacy in subject lines by offering shortcuts to solutions is one of the proven methods that can catch the attention of email users.
Shorten the lines
Email users prefer shorter lines. Lengthy subject lines are not completely displayed on email environments. Keep your subject line to less than 50 characters - lengthy ones carry the risk of instant deletion.
Address specific issues
Craft your subject line to draw upon a specific problem faced by the recipients. People tend to pay more attention to issues that they can relate than those general issues surrounding them.
Use your target’s name
Personalized subject lines can have a great effect to lift the open rates of your campaign. Placing the name of the recipients in the subject line makes the recipient feel important and elevates your response rates.
