| Client testimonials have
always played a key role in the customer’s purchasing decision.
This notion has been further ratified by a survey conducted by IT
Social Media Index.
According to the survey, IT decision makers depend largely on consumer-generated
content, as an information source for making purchasing decisions.
To access such information, they use social media, which ranges
from topic-based communities, blogs to discussion groups. Access
to such information is more than 3.7 hours per week per individual,
which is a leap from 3.5 hours reported in June 2007, according
to the survey. These communities help the decision makers to make
more informed decisions as they provide access experience-based
information.
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| Source: IT Social Media Index |
Here are some of the key findings of the survey, at a glance:
- The IT decision-makers spend more quality time browsing the
social media sites than going through vendor content
- On an average a decision -maker spend nearly 4 hours per week
in browsing the social media sites
- The survey found that IT audiences are the highest social-media
user
- More than 50% survey respondents opined that reaching out to
people beyond their personal networks is fruitful
- Discussion groups, peer-to-peer networks and social networks
topped the chart in terms of usage
- The IT decision makers acknowledged that search is an indispensable
activity in the early phase of technology purchase process
- IT decision-makers cast highest votes to topic-based communities
as the best information pool through all phases of technology
purchase process
If you want assistance for social media optimization of your websites
our consultants are glad to help you.
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