How Online Advertisement Wins Over TV or Print Ad Campaigns
If you listen to the cynic, you’d think there is no point in online advertising. But visit online magazines, and you’ll see the ads of some of the most triumphant companies in the world. Names like Compaq, Dell, Ford, GE, IBM, Intel, Merrill Lynch, Microsoft, and Toshiba keep yielding up on online banners, vertical ads and stamp ads. These big companies go for online advertising because it makes sense.
Longevity of Impact
Online advertising wins over the TV and press ad campaigns in many ways. While the good TV ads rouse curiosity, and the effective print press ad are a little informative, the impact gets lesser with the passing of days. When people are looking for the product, you sell, your campaign may be off and a rival’s campaign may be on. The customers have no way of recalling your earlier ads. Advertising bookings for online advertising are generally done for entire months or quarters. The ads can be noticed every day and every hour of the day or night during the booked period. Thus, it is more potential in terms of creating impact.
Does not Escape Attention
Most readers may not even go through the page on which your ad has appeared. How do you know that when your ad is running on prime time TV most people have not switched channels to intentionally evade the commercial break – as many people in fact do? But if you browse a website, the advertisements displayed there is bound to come to your notice.
According to a recent survey, consumers show a 27% ability to recall a brand after seeing an Internet ad than earlier – compared with a 26% with magazines, 23%with Newspapers, and 17% with television.
Cost-Effective
What’s more, advertisers have discovered that the cost of advertising online is noticeably lower than publicity in other media. Morgan Stanley’s study illustrate that the price of online advertising works out to about $3.50 per thousand ad impressions or page views for sites with broad universal audiences and about 10 or 20 times that amount for sites with more desirable audiences. The matching rates are $19 for daily newspapers and $16 for prime time TV.
The brownie points of online advertisements as outlined here, are sure to bring you round to Internet advertisement, if you thought it to be in effective before.
