In an age when companies need
to be agile and responsive, a growing business needs to sharpen
its customer data because it is one of the most valuable assets.
The sharper your data, the more effective your sales and marketing
will be.
To turn your customer data into valuable gems, you should analyze
your data, segment your customers into specific groups and then
tailor your marketing messages for each segment based on their interests
or needs.
Here’s how you can analyze and segment your customer
data:
Segment by Function
Recognize the unique business process of your prospect client
base and formulate tailored marketing promotions. Some of the functional
groups are:
- Human resource management and payroll
- Retail Industry/Operations
- Manufacturing/ Supply chain
- Materials management/logistics
Segment by Industry Vertical
Software vendors also need to cover the vertical-specific CRM
analysis that enables them to cover on services catering to specific
users. Industries can be segmented vertically like:
- Financial services
- Retail
- Public services and government
- Travel and tourism
- Telecommunications
Other major segmentation ideas
- Specific hardware or software platforms
- Segment market by Geographical location
- Segment based on market size and revenue
- Segment based on employee strength
Compounded by lower margin and uncertain economic conditions, more
business application technology providers are paying attention to
demarcate and reach to niche markets. If you are not using the segmentation
strategies, it’s high time that you venture into the enriching
possibilities available thorough segmented database marketing. And
thus, turn your customer data into valuable gems.
To transform your customer data into gems, speak to the experts
at List Galaxy.
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