It’s a “now or
never phase” for the healthcare sector to revamp its strategies
from all perspectives. Steep treatment costs has ensued a sagging
profit margin. This has in turn resulted in doctors, in a trail
for more profit, to see more patients, which cut down per patient
“face-time”. As a result a patient’s trust and
confidence on the health practitioners are gone for a toss.
70% patients find the Internet a convenient means to interact with
their doctors. But, the response on the other side is very ironical.
2 to 6 doctors on an average respond on email. Email communication,
full-fledged, should be utilized in the health sector without delay,
due to its growing demand among the patients.
View the other side
A probable reason for the unwillingness on the part of the doctors
to communicate over email is the anxiety that it might reduce the
official visits of their patients that can in turn affect revenues.
However, this need not be the case. A structured and information-packed
newsletter can prove handy to the patients, reminding them of their
routine check ups and generate word of mouth marketing. Again catering
information outside the “official meet-ups” can relax
the tight schedule of a doctor, who can better utilize it discussing
some serious issues with the patients.
Unleash the Power of Viral Marketing
Many have acknowledged that viral marketing has immense potential.
The same is also true for the health sector. It’s a patient’s
psycho to discuss their health problem and related experiences with
their kith and kin. So if you build up a strong rapport with your
patient, you can expect a good clientele from that quarter.
A well-composed email newsletter, which just needs a mouse-click
to forward it to as many people as one might desire can be instrumental
in creating a ‘buzz’ about your practice. Here are a
few items that can make a newsletter work:
- Seasonal health guidance to do away those spring allergies
and winter colds
- Special event encouraging such as blood donation drives and
cancer walks
- Healthcare insurance plan recommendation and information
- Invoices, doctor appointment, schedules and reminders
- Providing prominence to new staff…and more!
Educate You Patients: A Key Parameter in Quality Healthcare
An email newsletter is good way of adding a personal touch to all
your dealings with patients. A website is information catering platform,
it cannot help you to communicate one-to-one with people. It’s
a newsletter that will help you build a strong bond with your patients.
Despite it’s dillydally to employ email, the healthcare industry
is enjoying open rates over 30% with their email marketing campaigns.
Thus the time is ripe to tap the potential of email marketing to
its brink.
In essence, email marketing has huge implications for your
practice. If you have not yet embarked on this strategy, it’s
time to start now.
Discover fresh and innovative internet marketing solutions that
can drive your practice.
our healthcare marketing consultant.
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