|
6 powerful tips on writing winning emails
The incredible speed and extensive reach of the emails has made email marketing the flagship of modern communication channels. The following tips help you ensure that your emails get delivered, opened, read, and bring great results.
Tip1: Write powerful subject lines that break barriers and impel recipients
Your subject line may have the greatest impact on your emails success. To ensure you message yields results:
· Do not use spam words that could be potentially filtered
· Do not use a dull subject line that could get deleted even without being opened
· Offer information that is of value to the recipient
Tip 2: Place the key points in the preview pane
Most recipients evaluate marketing messages just by glancing at the top 4 inches of your mail known as preview pane. Hence, it is very important to use this space to capture the readers attention.
Tip 3: Be concise and clear
Keep the information to the point, focused and readable. Communicating your message in a conversational tone gives a personalized touch to your message. The language used must be simple and easy to understand.
Tip 4: Avoid attachments
If you the have need of sending additional information, place the information on your website and embed links in your email message that will lead the recipient to your website where the information is placed.
Tip 5: Induce power in the call to action line
The text in your call to action line can have a substantial impact on conversion rates. The call may be to subscribe, register, buy your products or visit your website. This line should clearly inform your prospects what you desire them to do next.
Tip 6: Proofread and recalibrate as required
To make your message more professional, check the spellings, use legible fonts and neatly format your email. Pass your message through spam checking tools and test it on different email environments. Recalibrate your message as required.
81% of the people surveyed said they'd made an online purchase as a result of receiving an attracting email offer –a survey in 2006
| 
